A small business & ecommerce pay per click (paid search) resource. Electronic Commerce is exactly analogous to a marketplace on the Internet. Electronic Commerce (also referred to as EC , e-commerce eCommerce or ecommerce ) consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet and other computer networks. According to the October 2006 Forrester Research report entitled, "US eCommerce: Five-Year Forecast And Data Overview, "Nontravel online retail revenues will top the quarter-trillion-dollar mark by 2011. The diver of this growth? A segment of the most active Web shopping households that is roughly 8 million strong. This group of consumers is extremely comfortable with technology and values convenience above all else in the online retail experience. As retailers begin to wade through their copious data warehouses and understand the who, what, when, where, why, and how of this segment, they will benefit from targeting these customers. (courtesy of Wikipedia)
